Craft Boxing
Branding & Campaign
Early re-branding and Summer 2021 campaign concepts for George Foreman Jr’s Craft Boxing Co. in collaboration with Forth & Back Studio. The brief was to incorporate some of George Foreman Sr’s musings on the similarities between Boxing and Jazz. Both requiring practice, patience, creativity, and movement. We gathered initial inspiration from early Blue Note Records Recordings, among other things.
Branding & Campaign
Early re-branding and Summer 2021 campaign concepts for George Foreman Jr’s Craft Boxing Co. in collaboration with Forth & Back Studio. The brief was to incorporate some of George Foreman Sr’s musings on the similarities between Boxing and Jazz. Both requiring practice, patience, creativity, and movement. We gathered initial inspiration from early Blue Note Records Recordings, among other things.
Art Direction
Branding
Design Lead
Motion
Typography
Branding
Design Lead
Motion
Typography
