Hydrafacial
Art Director
In 2024, I served as Creative Art Director at Hydrafacial, leading the in-house creative team and overseeing all brand and campaign output for North America. I drove creative direction across 360° initiatives, including global campaigns, digital content, experiential activations, packaging, visual merchandising, and brand identity.
In this role, I set the creative vision and ensured consistency across every channel, balancing innovation with brand clarity. I led and mentored designers through concept development and execution, fostering a culture of collaboration, creative excellence, and strategic thinking. Partnering closely with leadership, marketing, and digital teams, I translated brand goals into cohesive visual storytelling that strengthened Hydrafacial’s global presence and consumer connection.
The projects shown reflect a combination of my direct art direction, team collaboration, and process development that guided our creative evolution.
In 2024, I served as Creative Art Director at Hydrafacial, leading the in-house creative team and overseeing all brand and campaign output for North America. I drove creative direction across 360° initiatives, including global campaigns, digital content, experiential activations, packaging, visual merchandising, and brand identity.
In this role, I set the creative vision and ensured consistency across every channel, balancing innovation with brand clarity. I led and mentored designers through concept development and execution, fostering a culture of collaboration, creative excellence, and strategic thinking. Partnering closely with leadership, marketing, and digital teams, I translated brand goals into cohesive visual storytelling that strengthened Hydrafacial’s global presence and consumer connection.
The projects shown reflect a combination of my direct art direction, team collaboration, and process development that guided our creative evolution.
Art Direction
Branding
Creative Direction
Design Direction
Event Design
Out of Home Ads
Organic and Paid Social
Packaging
Web
Branding
Creative Direction
Design Direction
Event Design
Out of Home Ads
Organic and Paid Social
Packaging
Web
