Summer Fridays
Art Director    

In 2023, I was the Creative Art Director at Summer Fridays where I led a team of designers and creatives.

While there I was responsible for all creative output. Below are few specific examples:

1. Created a 360 design system for us to work from.
2. Created a new Typography and Color system.
3. Re-Branded the Wordmark.
4. Scaled the Creative Team from 2-5.

The work shown is a very small sample/smattering of my own work, my team, and a combination thereof w/ some Figma board screenshots.

*More work to come as it becomes available.

Branding
Creative Direction
Event Design
Out of Home Ads
Organic and Paid Social
Packaging
Web












Art Direction & Creative Direction

© Build & Design by Seth Rosson