Summer Fridays
Art Director
In 2023, I served as Creative Art Director at Summer Fridays, leading a growing team of designers and creatives. I was responsible for all brand and campaign output, overseeing concept development, design systems, and visual storytelling across every channel.
During my time there, I built a 360° design system to unify creative across touchpoints, introduced a new typography and color system, and led the rebrand of the wordmark. I also scaled the creative team from two to five, fostering collaboration and craft consistency as we expanded.
The work shown represents a selection of projects—some my own, others created collaboratively with my team—with a few process examples included to show how we brought ideas to life.
In 2023, I served as Creative Art Director at Summer Fridays, leading a growing team of designers and creatives. I was responsible for all brand and campaign output, overseeing concept development, design systems, and visual storytelling across every channel.
During my time there, I built a 360° design system to unify creative across touchpoints, introduced a new typography and color system, and led the rebrand of the wordmark. I also scaled the creative team from two to five, fostering collaboration and craft consistency as we expanded.
The work shown represents a selection of projects—some my own, others created collaboratively with my team—with a few process examples included to show how we brought ideas to life.
Art Direction
Branding
Creative Direction
Event Design
Out of Home Ads
Organic and Paid Social
Packaging
Web
Branding
Creative Direction
Event Design
Out of Home Ads
Organic and Paid Social
Packaging
Web
