CLIENT
Elia Parfum
YEAR
2019-2020
SERVICES
Art Direction
Brand & Identity
Creative Direction
Digital
Packaging
Print
Elia Parfum
YEAR
2019-2020
SERVICES
Art Direction
Brand & Identity
Creative Direction
Digital
Packaging
PROJECT INFO
In 2019, I partnered closely with ELIA’s founder to create the original branding, identity, packaging, and overall visual system for the launch of the brand. Together, we established a strategic creative foundation that defined how ELIA would be perceived across every touchpoint. My role focused on translating the founder’s vision into a cohesive and scalable visual language—developing the brand’s typography, color palette, packaging design, and art direction to ensure clarity, consistency, and long-term flexibility.
The creative direction was intentionally crafted to balance elegance and aspiration with a sense of ease and everyday wearability, allowing the brand to feel both elevated and approachable. Every element of the system was designed to reinforce ELIA’s core purpose: empowering women to feel confident, comfortable, and aligned with their best selves. The resulting identity provided a strong, recognizable framework that positioned ELIA with credibility and distinction from its inception, while supporting its growth across product, packaging, and brand communications.
The creative direction was intentionally crafted to balance elegance and aspiration with a sense of ease and everyday wearability, allowing the brand to feel both elevated and approachable. Every element of the system was designed to reinforce ELIA’s core purpose: empowering women to feel confident, comfortable, and aligned with their best selves. The resulting identity provided a strong, recognizable framework that positioned ELIA with credibility and distinction from its inception, while supporting its growth across product, packaging, and brand communications.