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Gap
All American Campaign


In 2022, I served as a Senior Designer at Gap, contributing to brand campaigns and integrated creative across social, email, and digital experiences. Working across concept, design, and art direction, I partnered with creative and marketing teams to translate campaign ideas into cohesive, engaging experiences while balancing the needs of a large, established brand.

The All American campaign was one of the key initiatives I contributed to, designing and art directing web and email experiences that brought the campaign to life across digital channels. From early concept through final execution, I shaped layouts, typography, imagery, and visual storytelling to create a cohesive extension of the broader campaign and a distinct digital expression of the Gap brand.






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SERVICES

Art Direction
Campaign
Digital
Production
Social
Web
CREDITS

Global Creative Director - Len Peltier
Design Manager - Ricky Kim
Sr. Art Director - Helen Ghaibeh

DESIGN & CREATIVE DIRECTION
LA — NY
SITE BY SETH ROSSON®