All American Campaign
In 2022, I served as a Senior Designer at Gap, where I contributed to a wide range of brand campaigns and integrated creative initiatives spanning social, email, and digital experiences. Working at the intersection of concept, design, and strategy, I collaborated closely with cross-functional partners to conceptualize and craft creative that elevated brand storytelling and strengthened audience connection across key consumer touchpoints. Through research, iteration, and refinement, I supported efforts to reimagine seasonal storytelling, revitalize digital communications, and differentiate the brand within a highly competitive retail landscape. My role required balancing creative innovation with performance-driven objectives—designing, composing, and editing assets that were both visually compelling and optimized for engagement.
The All American Campaign represents one of the key initiatives I contributed to during this time. For this campaign, I designed and art directed web and email experiences that helped position the story across digital channels in a cohesive and elevated way. From early ideation through final production, I collaborated with creative and marketing teams to interpret the campaign vision and translate it into polished, audience-facing executions. I crafted layouts, refined typography and imagery, and directed visual storytelling across touchpoints to ensure alignment with the broader brand narrative, ultimately helping amplify the campaign’s impact while delivering a unified and differentiated digital experience.
Art Direction
Campaign
Digital
Social
Global Creative Director - Len Peltier
Sr. Art Director - Helen Ghaibeh