Brand & Identity
Branding case study for Palo Santo Studios, driven by an opportunity to evolve the brand with a stronger point of view and a more cohesive, elevated presence that fully reflects the studio’s imagery and tone. The goal was to build on its existing foundation and refine it into a more intentional, unified system—one that feels as considered and distinctive as the work itself.
I approached the project holistically—reimagining the color palette, typography, and overall visual language to create a more confident and expressive identity. Each element was designed to work in harmony, forming a flexible system that brings clarity and consistency across touchpoints while allowing the studio’s imagery to take center stage.
The result is a more elevated, immersive brand experience—one that aligns seamlessly with the studio’s aesthetic and reinforces a clear, compelling visual point of view.
Art Direction
Brand & Identity
Campaign
Case Study
Digital
Social Web
Photography - Palo Santo Studios