In 2021, I worked as a Sr. Designer at Banana Republic, partnering with designers, leadership, and cross-functional teams to develop and execute brand and campaign work across channels. Following the brand’s design relaunch, I helped lead the design direction for the October 2021 campaign, translating the refreshed identity into a cohesive visual system.

Working closely with leadership and the broader creative team, I developed the visual direction across web, in-store collateral, email, and supporting touchpoints, adapting the system to each platform while maintaining a consistent brand expression. From concept through final execution, I helped guide the work and bring the new identity to life across the customer experience.

S.ROSSON