Fall 2021 Campaign Assets
In 2021, I worked as a Sr. Designer at Banana Republic, partnering with designers, leadership, and cross-functional teams to develop and execute a broad range of brand and campaign assets. Following the brand’s design relaunch, I led the October 2021 campaign—defining the design direction and translating the refreshed identity into a cohesive, multi-channel experience.
In close collaboration with leadership, I helped establish the visual tone across web, in-store collateral, email, and additional touchpoints, ensuring consistency while tailoring the creative to each platform. From early concepting through final execution, I guided the design process, aligned stakeholders, and refined the work to balance creative integrity with business goals. The result was a unified, elevated campaign that brought the new brand direction to life across every customer touchpoint.
Art Direction
Campaign
Digital
Web
Sr. Art Director/Creative - Nanako Yana
Sr. Designer - Mina Malloy
Global Chief Marketing Officer - Meena Anvary