Seth Rosson is a multi-discplinary creative providing design and creative direction across beauty, fashion, technology, and lifestyle brands. His approach is rooted in a graphic design foundation — building brand systems that are visually cohesive, strategically led, and built to scale.
Most recently as Creative Art Director at Hydrafacial and Summer Fridays, he set brand visual direction, built and led the creative teams, and owned execution across 360° campaigns — packaging, OOH, digital, and retail. His work also includes Gap, Banana Republic, Ogilvy, Kelly Wearstler, and more.
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Consulting
Creative Concepting
Creative Direction
Design Systems
Editorial & Publication Design
Environmental Design
Ad Creative
Motion Design
Out of Home
Packaging Design
Print Design
Production Design
Social Design
Team Leadership
UX/UI Design
Visual Merchandising
Website Design
Summer Fridays
Hydrafacial
Gap
Banana Republic
Gran Coramino
Fame and Partners
Verb
Kelly Wearstler
Biossance
Comune
Compound
Craft Boxing
Dada Goldberg
Ogilvy
Kiln
Lapcos
Michelle by Comune
Stateside
Strangelove Parfum
TD Ameritrade
The Fader
The Odells
The Standard Hotel
Uber Eats
Vada Jewelry
Vans
Elia Parfum
Herkind
Battery
Case Agency
Concious Minds
ContraBureau
Forth & Back Studios
Havas
Tool of NA