Seth Rosson is a creative leader providing art and creative direction across beauty, fashion, technology, and lifestyle brands. His approach is rooted in a graphic design foundation — building brand systems that are visually cohesive, strategically led, and built to scale.
Most recently as Creative Art Director at Hydrafacial and Summer Fridays, he set brand visual direction, built and led the creative teams, and owned execution across 360° campaigns — packaging, OOH, digital, and retail. His work also includes Gap, Banana Republic, Ogilvy, Kelly Wearstler, and more.
Creative Direction
Art Direction
Brand Identity
Brand Image
Campaigns
Creative Consulting
Creative Concepting
Design Systems
Editorial & Publication Design
Environmental Design
Ad Creative
Motion Design
Out of Home
Packaging Design
Print Design
Production Design
Social Design
Team Leadership
UX/UI Design
Visual Merchandising
Website Design
Battery
Case Agency
Concious Minds
ContraBureau
Forth & Back Studios
Havas
Tool of NA
Summer Fridays, Hydrafacial, Gap, Banana Republic, Gran Coramino, Fame and Partners, Verb, Kelly Wearstler, Biossance, Comune, Compound, Craft Boxing, Dada Goldberg, Ogilvy, Kiln, Lapcos, Michelle by Comune, Stateside, Strangelove Parfum, TD Ameritrade, The Fader, The Odells, The Standard Hotel, Uber Eats, Vada Jewelry, Vans, Elia Parfum, Herkind