Brand & Identity
Branding and identity case study for Claude Home, driven by a desire to bring greater clarity, intention, and cohesion to the brand’s visual presence. The existing identity felt fragmented and understated relative to the quality of the product, so the goal was to reimagine a system that could better reflect its point of view—something more refined, confident, and enduring.
I began by developing a new wordmark that balanced simplicity with character, creating a strong foundation for the brand. From there, I built out a comprehensive design system—defining typography, layout, spacing, and art direction—to establish a cohesive visual language that could scale across touchpoints while maintaining a distinct identity.
The result is a more considered and elevated brand presence—one that feels aligned with the product itself and creates a clearer, more compelling experience across every interaction.
Art Direction
Brand & Identity
Campaign
Case Study
Digital
Web