Brand & Identity
In 2019, ELIA reached out to create the brand identity and art direction for its launch. I worked closely with the founder to develop the original branding, packaging, and overall visual system—establishing a clear and cohesive foundation for how the brand would show up across every touchpoint.
The goal was to balance elegance and aspiration with a sense of everyday wearability, creating a brand that feels both elevated and approachable. The direction focused on building a refined yet flexible visual language, designed to inspire confidence in women and support them in feeling their best.
Art Direction
Brand & Identity
Campaign
Creative Direction
Digital
Packaging