Brand & Identity
In 2019, I partnered closely with ELIA’s founder to create the original branding, identity, packaging, and overall visual system for the launch of the brand. Together, we established a strategic creative foundation that defined how ELIA would be perceived across every touchpoint. My role focused on translating the founder’s vision into a cohesive and scalable visual language—developing the brand’s typography, color palette, packaging design, and art direction to ensure clarity, consistency, and long-term flexibility.
The creative direction was intentionally crafted to balance elegance and aspiration with a sense of ease and everyday wearability, allowing the brand to feel both elevated and approachable. Every element of the system was designed to reinforce ELIA’s core purpose: empowering women to feel confident, comfortable, and aligned with their best selves. The resulting identity provided a strong, recognizable framework that positioned ELIA with credibility and distinction from its inception, while supporting its growth across product, packaging, and brand communications.
Art Direction
Brand & Identity
Campaign
Creative Direction
Digital
Packaging