In 2022, I served as a Senior Designer at Gap, contributing to brand campaigns and integrated creative across social, email, and digital experiences. Working across concept, design, and art direction, I partnered with creative and marketing teams to translate campaign ideas into cohesive, engaging experiences while balancing the needs of a large, established brand.

The All American campaign was one of the key initiatives I contributed to, designing and art directing web and email experiences that brought the campaign to life across digital channels. From early concept through final execution, I shaped layouts, typography, imagery, and visual storytelling to create a cohesive extension of the broader campaign and a distinct digital expression of the Gap brand.

S.ROSSON