Visual Identity & Art Direction
In 2022, I led the complete branding, identity, and art direction for Herkind Women’s Suits, partnering closely with the founder to define and articulate the brand’s foundational visual language. Together, we translated the brand’s vision and positioning into a cohesive identity system—establishing its tone, aesthetic principles, typography, color palette, and overall creative direction. My role focused on building a strategic visual framework that could scale across all touchpoints, ensuring consistency while allowing the brand to communicate with clarity, confidence, and distinction. The resulting system positioned Herkind with a strong, recognizable presence, aligning its visual expression with its core values and long-term growth.
Art Direction
Brand & Identity
Digital