Branding and art direction for Herkind, a fashion label launched by musician and artist Ruby Stewart. Working closely with Ruby, I developed a refined, cohesive identity built around individuality, sophistication, and a distinctly personal point of view.

The creative direction translated that balance across the brand system, emphasizing clean typography, thoughtful details, and a modern visual language. The result was an elevated identity that felt polished and considered while retaining the personality and individuality at the heart of the brand.