In 2024, I led the in-house creative team at Hydrafacial where I was responsible for all creative output. I set creative direction across global campaigns, digital, experiential, packaging, photoshoots, out of home, social, visual merchandising, and brand identity, translating brand and business goals into cohesive visual systems and storytelling.

Working closely with leadership, marketing, and digital teams, I guided my team from concept through execution across channels. The work shown reflects a small sample of my direction, team leadership, and cross-functional collaboration to evolve Hydrafacial’s visual presence and build more cohesive, impactful brand experiences.

S.ROSSON