As Creative Art Director at Hydrafacial, leading the North American creative team and overseeing brand and campaign work across a wide range of 360° initiatives. I set the creative direction across global campaigns, digital, experiential, packaging, visual merchandising, and brand identity, translating broader brand and business goals into cohesive visual systems and storytelling.

Working closely with leadership, marketing, and digital teams, I guided my team through concept development and execution across multiple channels and initiatives. The work shown reflects a combination of my direct art direction, team leadership, and collaboration across the organization to evolve Hydrafacial’s visual presence and create more cohesive, impactful brand experiences.