Branding case study for Palo Santo Studios, focused on evolving the brand with a stronger point of view and a more cohesive, elevated visual presence. The goal was to build on the existing foundation while creating a more intentional system that felt aligned with the studio’s imagery and tone.

I reimagined the color palette, typography, and overall visual language to create a more confident and expressive identity, developing a flexible system that could bring greater clarity and consistency across touchpoints. The result is a more immersive brand experience that gives the studio’s imagery room to lead while reinforcing a distinct visual point of view.

S.ROSSON