In 2023, I led the creative team at Summer Fridays, where I was responsible for all creative output, including integrated campaigns, product launches, visual merchandising, packaging, print, out of home, digital design, social, and brand identity.

As Art Director, I partnered with the founders, leadership, and cross-functional teams to shape the brand’s creative direction and guide the team from concept through production. My work spanned major launches like Dream Lip Oils and Lip Butter Balm Birthday Cake, the brand’s presence at Sephoria, and its first out-of-home billboard. Across each project, I developed a distinct visual direction, guided its execution across channels, and helped evolve the brand while keeping it cohesive and recognizable.

S.ROSSON