Out of Home Billboard
In 2023, as Art Director at Summer Fridays, Iled the concept, development, and execution of Summer Fridays’ first out-of-home billboard, in collaboration with my Sr. Designer and leadership team—establishing the creative direction and translating the brand’s visual identity into a bold, large-scale format. I defined the core concept, art direction, and messaging, ensuring clarity and impact within the constraints of OOH while maintaining brand consistency.
From initial ideation through final production, I guided the design process, refined layouts for readability and distance, and partnered cross-functionally to align on placement, timing, and strategic rollout. The result was a high-visibility brand moment that successfully extended Summer Fridays beyond digital channels, reinforcing brand awareness and creating a strong, memorable presence in the physical landscape.
Art Direction
Campaign
Creative Direction
Digital
Sr. Brand Markerting Director - Marley Kos
Sr. Designer - Brooke West
Social Media Content Craator - Gabi Dionisio