As Art Director at Summer Fridays, I led the concept and art direction for the brand’s first out-of-home billboard, translating the visual identity into a bold, large-scale format. Working closely with my Sr. Designer and leadership team, I developed the concept, messaging, and art direction, guiding the design toward clarity, impact, and consistency with the brand’s visual language.

From initial concept through final production, I directed the design and refinement of the work, ensuring it remained legible and impactful from a distance. The result was a high-visibility brand moment that extended Summer Fridays beyond digital and established a strong physical presence for the brand.

S.ROSSON