As Art Director at Summer Fridays, I led the concept and art direction for the brand’s presence at Sephoria 2023. The goal was to create an immersive environment that brought the Summer Fridays world to life while feeling distinctive within the larger event. I developed the overarching visual concept and directed its translation across the booth experience, environmental elements, spatial graphics, and key brand assets.

Partnering closely with leadership and cross-functional teams, I guided the work from ideation through final execution, creating a cohesive physical experience that elevated the brand and gave attendees a memorable, highly shareable way to engage with Summer Fridays.