Sephoria Event
In 2023, as Art Director at Summer Fridays, I led the concept and art direction for the brand’s presence at Sephoria 2023. In collaboration with leadership and cross-functional partners, I developed the overarching visual concept and translated it into an immersive booth experience, designing the key assets, environmental elements, and spatial graphics that brought the brand to life on-site. From ideation through final execution, I shaped a cohesive environment that elevated Summer Fridays’ identity while creating a memorable, shareable moment for Sephoria attendees.
Art Direction
Brand & Identity
Creative Direction
Campaign
Digital
Sr. Brand Markerting Director - Marley Kos
Creative Manager - Samantha Vogt
Social Media Content Creator - Gabi Dionisio