Web Redign
Web design for Vada Jewelry (2021–2022), created during a broader brand refresh as the company prepared to launch a new campaign and reposition its online presence. I was brought in to rethink the website — using the campaign as a foundation to shape a more cohesive, colorful, and elevated digital experience.
I focused on translating that sense of personality into the site—balancing bold color, refined typography, and dynamic layouts to create something that felt both vibrant and considered. The goal was to let the product shine while maintaining a sense of movement and energy, guiding users through the experience in a way that felt intuitive but never static.
The result was a redesigned web experience that captured Vada’s unique point of view—playful yet polished—while strengthening its digital presence and bringing a fresh sense of life and cohesion to the brand.
Art Direction
Campaign
Digital
Web