Art Direction, Packaging and Production Design
From 2015–2017, I contributed to branding and packaging design for Verb Haircare, supporting the evolution of the brand during a period of growth and increased visibility. I worked across their range of products, helping to develop packaging and tone of voice that felt clear, cohesive, and recognizable on shelf.
My role focused on translating the brand’s clean, no-frills ethos into thoughtful, well-crafted design—balancing function and aesthetic while maintaining consistency across an expanding product line. From concept through production, I helped refine layouts, typography, and labeling systems to ensure each product felt aligned within a larger visual framework.
The result was a clean, accessible packaging system that reinforced Verb’s identity and contributed to a strong, unified presence across retail and digital environments.
Art Direction
Campaign
Digital
Packaging